AI and Old-School College Search Tools
- Isaiah Ellis
- Jul 5
- 3 min read

When it comes to choosing a college or career, many families feel the same thing: overwhelmed. It’s easy to see why. There are thousands of colleges across the country, hundreds of career paths, and endless websites filled with advice. But today, students and parents have a new helper in their search in artificial intelligence, or AI.
AI can sort through choices, suggest colleges or careers, and help families stay organized. Yet, even in this high-tech age, the traditional ways such as visiting campuses, talking with counselors, and attending college fairs still matter just as much.
So how can you use both AI and old-school tools to make the right choice? Let’s take a closer look.
What AI Brings to the Table
AI is technology that can process information, make predictions, and give advice based on what you share. Unlike a search engine that shows a list of links, AI can offer more personalized answers.
For example, many students start their search with BigFuture by College Board. This free tool uses AI to match students with colleges and careers based on their grades, test scores, and interests. It can suggest schools to add to your list or jobs you might never have thought about.
YouScience is another tool that’s gaining popularity. It asks students to complete short quizzes that measure natural talents and problem-solving styles. The AI takes this data and recommends careers that fit.
ScholarshipOwl uses AI to find scholarships that match your profile, saving time and effort. Meanwhile, tools like Naviance (if your school offers it) and Coursera’s Career Academy use AI to help track goals and explore career options.
And of course, there’s ChatGPT like the AI that helped edit this article which can help brainstorm essay ideas, practice interview questions, or explain financial aid in plain language.
What Traditional Practices Still Do Best
AI is powerful, but it can’t do everything. No computer program can tell you what it feels like to walk across a campus, eat in a dining hall, or sit in on a class. That’s why old-school practices still matter.
College tours, whether in person or virtual, help students imagine life on campus. Students can visit dorms, classrooms, and gyms, and talk to current students and staff. They can ask real questions: What’s it like to live here? How are the classes?
Talking with counselors, teachers, mentors, and family members offers something AI can’t such as human insight and understanding. These people know the student personally. They know the strengths, worries, and dreams behind the grades and test scores.
Job shadows, internships, and career fairs give students a chance to see real-world jobs up close which something no AI program can truly show.
The Pros and Cons of AI
AI can be a great helper in the college and career search. Among its biggest strengths:
It saves time by narrowing choices.
It gives new ideas and options.
It’s easy to use and often free.
It works anytime and no appointment needed.
But AI has its limits:
It isn’t always 100% accurate — it doesn’t know your full situation.
It can’t replace human advice from people who know you.
Some tools collect data, so privacy can be a concern.
It can overwhelm you with too many options at once.
Putting It All Together
The best plan is to combine both worlds. Start with AI tools to get ideas and make lists. Then take those ideas into the real world:
Visit colleges to see if they feel like home.
Talk with counselors to weigh options.
Do job shadows or internships to test careers.
Finally, double-check what AI suggests. Make sure the schools, jobs, or scholarships really fit your needs and values.
Helpful AI Tools to Try
If you’re ready to explore, here’s where to begin:
BigFuture (College Board) – bigfuture.collegeboard.org
YouScience – youscience.com
ScholarshipOwl – scholarshipowl.com
Naviance (if offered by your school) – naviance.com
Coursera Career Academy – coursera.org/career-academy
Navicore Partners – navicorepartners.org
Final Word
AI can shine a light on the path ahead, but it’s not the only guide you’ll need. The mix of technology and tradition and AI tools plus real-life experiences will help you find a college or career where you can truly thrive.
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