Best Practices

• Set clear goals and audience focus: Define whether your fair will spotlight local colleges, HBCUs, trade schools, or national universities, and ensure materials are accessible to both students and parents.

• Select an accessible venue and date: Choose a location with public transportation access, ADA compliance, and ample parking. Avoid dates that conflict with major school or community events.

• Engage a diverse range of exhibitors: Invite colleges, trade schools, military recruiters, scholarship organizations, and community programs to ensure varied postsecondary pathways are represented.

• Promote early and often: Use school newsletters, community organizations, social media, and direct outreach to students and parents to maximize participation.

• Provide interactive elements: Include breakout sessions on financial aid, essay writing, or career exploration to engage families beyond exhibitor tables.

• Ensure inclusivity: Offer multilingual materials, ASL interpreters, and culturally responsive programming to welcome all families.

Resources & Tools

• NACAC College Fair Planning Guide – Comprehensive toolkit from the National Association for College Admission Counseling.

• College Fair Checklist (BigFuture) – Checklist to prepare students and parents for the fair.

• Sample College Fair Email Templates – Templates for outreach to schools, families, and exhibitors.

• Eventbrite or RSVPify – Free and paid tools for managing attendee registration and communication.